In today’s digital age, video is a healthcare communicator’s superpower. Whether you’re aiming to educate patients, train staff, or build your brand, a strong corporate video network is essential. Here’s how to make yours thrive:
1. Map Out Your Video Strategy
Before you hit record, know where you’re headed.
- Set Clear Goals: What do you want your videos to achieve? More informed patients? Smoother onboarding? Brand recognition?
- Know Your Audience: Who are you talking to? Patients? Medical professionals? Tailor your content to their interests and needs.
2. Quality Production Matters
High-quality videos get noticed.
- Invest in Good Gear: Use decent cameras, microphones, and lighting. You don’t need Hollywood-level equipment, but the basics count.
- Get Skilled Help: Work with experienced videographers, editors, and scriptwriters if you can. Their expertise will shine through.
3. Social Media is Your Friend
Get your videos where the people are.
- Pick the Right Platforms: YouTube, Facebook, Instagram, LinkedIn… where does your audience hang out? Focus your efforts there.
- Post Regularly: Don’t let your channel gather dust. A consistent posting schedule keeps viewers coming back.
4. SEO: Help People Find You
Make your videos easy to discover online.
- Keywords are Key: Use relevant keywords in your video titles, descriptions, and tags. What would people search for to find your content?
- Transcripts Boost SEO: Provide written transcripts of your videos. Search engines love them, and they make your content more accessible.
5. Create Videos That People Love
Grab your viewers’ attention and keep them engaged.
- Tell a Story: Stories connect with people emotionally. Use them to make your message memorable.
- Get Interactive: Polls, Q&A sessions, or even simple quizzes can boost engagement and make viewers feel involved.
6. Accessibility is Non-Negotiable
Make your videos available to everyone.
- Captions and Subtitles: These are essential for people with hearing impairments and helpful for those in noisy environments.
- Audio Descriptions: Describe the visual elements of your video for people with visual impairments.
7. Engage with Your Viewers
Building relationships is key to growth.
- Respond to Comments: Show your audience you’re listening. Answer questions, thank people for feedback, and join the conversation.
- Build Community: Foster a sense of belonging with live chats, Q&A sessions, or online forums related to your videos.
8. Team Up with Influencers and Experts
Expand your reach by collaborating with others.
- Guest Appearances: Invite industry experts to share their knowledge in your videos.
- Co-Creation: Partner with influencers to create and promote content that resonates with their audience and yours.
9. Analyze and Improve
Data is your friend. Use it to get better.
- Track Your Metrics: Views, engagement, audience retention… these numbers tell you what’s working and what’s not.
- Feedback Loop: Pay attention to comments and feedback. What are people asking for? What could you do better?
10. Expand Your Reach
Don’t put all your eggs in one basket.
- Email Marketing: Include video content in your email newsletters to reach a wider audience.
- Internal Platforms: Share your videos on your organization’s intranet or internal communication tools.
Implementing these strategies can significantly enhance your healthcare video network, ensuring that your content not only reaches a broader audience but also effectively engages and informs them.
