Let’s Talk About Risk
When it comes to video, most healthcare marketers think about engagement first. But there’s a silent risk growing on many hospital websites: third-party video platforms that track user behavior. In healthcare, this could be a violation of HIPAA and other privacy laws.
The Hidden Problem with YouTube & Vimeo
These platforms collect user data the moment a video loads – even before someone presses play. They use third-party cookies, IP tracking, and behavioral analytics. That data is often shared across sites for advertising purposes.
In healthcare, that’s a problem.
- Embedding a YouTube video on a provider’s page could mean tracking the patient’s interaction.
- Even if no patient data is input, behavioral signals (like what page they visit, how long they stay, and what they click) can still be considered protected health information (PHI) if tied to health-related content.
- Class-action lawsuits are already happening.
What the Government Says
The U.S. Department of Health & Human Services (HHS) has made it clear: tracking technologies used on health-related content must be HIPAA-compliant. That means most cookie-based platforms are not safe to use.
Cyrano Is Built for Privacy
Unlike traditional video hosts, Cyrano:
- Does not drop third-party cookies
- Does not retarget or share data with advertisers
- Keeps all viewing data within your system’s analytics, securely and compliantly
You Can Stay Safe and Still Be Engaging
Cyrano gives you peace of mind. You get beautiful video experiences without exposing patient behavior. That means legal and compliance teams stay happy—and marketing teams get to keep creating powerful, effective content.
Bottom Line: You don’t have to risk violating HIPAA to run a great video strategy. With Cyrano, privacy is built in.
