The Video Toolkit is a curated collection of monthly observance and evergreen video topics designed to make it simple for each practice to create engaging content. For every topic, we provide a ready- made “mold” along with a crowdsourced QR code. Practices can:
Record short videos on-site using the provided storyboard prompts.
Scan & Upload through the QR code linked to that topic.
Publish customized, practice-specific content for social media – quickly and easily.
This toolkit allows practices to showcase their people, patient stories, and community involvement in a way that feels authentic while staying aligned with ECP’s brand.
Recording Instructions
If you make a mistake, don’t stop recording. Just pause and restart from the paragraph you were on — our editors will take care of the rest.
Note: At the beginning of your clip, please say and spell your name, state your position, and brand. This helps our editing team know exactly what to include in the on-screen graphics.
PROMPT: Introduce yourself and share a fun fact! (Say your name, position and brand again, without spelling out your name. Example: Hi, my name is Mary and I’m an optician at Clarkson Eyecare. Something my patients and coworkers might not know about me is that I love gardening and cooking with the herbs I grow!)
Talking Point Ideas (Pick 2–3)
Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Note: At the beginning of your clip, please say and spell your name, state your position, and brand. This helps our editing team know exactly what to include in the on-screen graphics.
PROMPT: Tell your story. Why did you get into eyecare? What does working in this field mean to you?
Talking Point Ideas (Pick 2–3)
Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Note: At the beginning of your clip, please say and spell your name, state your position, and brand. This helps our editing team know exactly what to include in the on-screen graphics.
PROMPT: Spotlight something happening in your office!
Talking Point Ideas (Pick 2–3)
Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Note: At the beginning of your clip, please say and spell your name, state your position, and brand. This helps our editing team know exactly what to include in the on-screen graphics.
PROMPT: Share what you are thankful for!
Talking Point Ideas (Pick 2–3)
Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Note: At the beginning of your clip, please say and spell your name, state your position, and brand. This helps our editing team know exactly what to include in the on-screen graphics.
PROMPT: Try on and describe your favorite frames!
Talking Point Ideas (Pick 2–3)
Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. January is Glaucoma Awareness Month, and I want to share a quick tip to protect your vision.”
“Did you know glaucoma can steal your vision silently? I’m [Your Name], and here’s what you should know to protect your eyes.”
“January is Glaucoma Awareness Month! I’m [Your Name], and I have a simple tip to keep your eyes healthy.”
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Intro Options (Choose One):
Prompts:
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. Since September is Healthy Aging Month, I’d like to share a tip for protecting your vision as you age.”
Prompts:
🎯 Aim for a video that’s 15–30 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team create accurate on-screen graphics.
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, please say and spell your full name and credentials (if you’re speaking). If it’s a group video, one person can handle the intro.
🎯 Aim for a video that’s 20–45 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, please say and spell your full name and credentials. This helps our editing team create accurate on-screen graphics.
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, the first speaker should say and spell their full name + credentials for graphics. Everyone else can just share their “I’m thankful…” message.
👉 Encourage 3–6 different people from the practice to participate so the final video feels fun, authentic, and community-driven.
🎯 Aim for a stitched video that’s 30–60 seconds long.
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, please say and spell your full name and credentials so our editing team can create accurate on-screen graphics.
👉 This video works best as a single-speaker educational message, but a second teammate could pop in at the end with a cheerful sign-off like:
“From all of us at [Practice Name] — Happy Holidays!”
🎯 Aim for a final video that’s 30–60 seconds long.
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, the first speaker should say and spell their full name + credentials for graphics. Everyone else can just share their favorite gift pick.
👉 Works best as a multi-person video (3–6 teammates), with each showing off one item for 5–10 seconds. If only one person films, they can walk through 2–3 items themselves.
🎯 Final stitched video should be 30–60 seconds long, fun, upbeat, and a little “shoppable.”
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
At the beginning, the first speaker should say and spell their full name + credentials for graphics. The rest can just share their tradition or memory.
👉 Encourage 3–6 different people to participate — each giving a quick 5–10 second clip.
🎯 Final stitched video should be 30–60 seconds long and feel warm, festive, and personal.
Upload Your Video
Once your video is recorded:
October: Halloween Safety Month
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I wanted to share one of my favorite frames we have right now…”
🎯 Aim for a video that’s 30–60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
““Hi, I’m [Your Name], [Your Title] at [Practice Name]. I want to take a moment to recognize the amazing work our team is doing.”
🎯 Aim for a video that’s 10-30 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. Today I’d like to share why I chose to practice at [Practice Name]/EyeCare Partners.”
🎯 Aim for a video that’s 10-30 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. One of the questions I get asked often is what I love most about working with patients.”
🎯 Aim for a video that’s 10-30 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I often get asked why I chose to become an [optometrist/ophthalmologist].”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I want to share today’s EyeCare Tip of the Day.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. Today I want to clear up a common myth about eye care.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening (consistent across videos):
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share a little bit about my specialty and why I love it.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. Today I’d like to share some of the benefits of vision correction procedures.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share why cataract surgery can be such a positive step for patients.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share why wearing sunglasses is essential for your eye health.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share a glimpse into a typical day in my life.”
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to explain some of the key technologies we use to evaluate and care for your eyes.”
Bullet Points:
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share some warning signs related to vision that should never be ignored.
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share something fun and personal about myself that patients may not know.
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to share some eye tips!
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
Opening: “ Hi, I’m [Your Name], [Your Title] at [Practice Name]. I’d like to explain what 20/20 vision really means.
🎯 Aim for a video that’s 30-60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I want to take a moment to talk about Dry Eye.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. Today I’d like to chat about Contact Lenses.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I want to take a moment to talk about the importance of pediatric eye care.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. Let’s chat about common vision problems for kids.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Talking Point Prompts (Pick 2–3)
Note: At the beginning of your clip, please say and spell your full name along with your credentials. This helps our editing team know exactly what to include in the on-screen graphics.
Start with a short intro:
“Hi, I’m [Your Name], [Your Title] at [Practice Name]. I want to take a moment to talk about screen time and it’s impact on your eyes.”
🎯 Aim for a video that’s 30 -60 seconds long
Upload Your Video
Once your video is recorded:
Have a video idea we didn’t cover – like an event promo or FAQ? Scan the QR code below to upload your footage, then notify addisoncarter@eyecare-partners.com so we can ensure your video is processed correctly!
If you have other video needs for your practice like awareness, event promotion, or patient education, please upload your footage here and let your marketing representative know, so that they can ensure it gets processed properly!
The associated QR Code is attached below.
