Patients don’t remember healthcare as a single interaction. They remember transitions — admission, procedures, discharge, and recovery — and how supported they felt at each step.
For health systems, the challenge is helping hospitals communicate clearly at every one of those moments, even when patients are stressed or overwhelmed.
Why the Care Journey Needs Better Communication
During care transitions, patients often receive:
- Dense written instructions
- Verbal explanations they won’t remember
- Portal messages they may never revisit
Important details are shared when patients are least able to absorb them.
Video helps close that gap by giving patients information they can watch, pause, and return to when they need it most.
Where Video Makes the Biggest Difference
Before care
Videos prepare patients for what to expect, reducing anxiety and improving readiness.
During care
Hospitals reinforce care plans, procedures, and next steps in a clear, consistent way.
After care
Discharge and recovery videos help patients understand medications, follow-up, and warning signs once they’re home.
Across each stage, video creates continuity — even when care teams change.
Why Health Systems Play a Critical Role
Individual hospitals can create videos, but without a system-level approach:
- Messaging becomes inconsistent
- Content is duplicated
- Quality varies by location
Health systems are uniquely positioned to provide structure, standards, and shared tools — so hospitals can focus on delivering care, not reinventing communication.
How Cyrano Helps
Cyrano Video helps health systems support patients across the full care journey by enabling hospitals to create clear, on-brand videos that align with system standards.
With Cyrano, systems can:
- Guide when and how video is used across care stages
- Maintain consistency across hospitals
- Scale patient communication without slowing teams down
The result is a more connected, understandable experience for patients — from admission through recovery. Learn how with Cyrano Video!
