Why Healthcare Needs Its Own Video Strategy
Most healthcare organizations still default to YouTube because it’s easy, cheap, and familiar. But that’s not a strategy – that’s a shortcut. And in healthcare, shortcuts can be costly.
What YouTube Gets Wrong for Healthcare
- You don’t control the experience: Autoplay shows unrelated or competitive content.
- You don’t own the data: YouTube tracks your users and doesn’t share detailed engagement analytics.
- You don’t benefit from SEO: Your pages don’t rank higher – YouTube’s do.
- You expose yourself to compliance risk: Cookies and behavioral tracking can violate HIPAA.
What Cyrano Gets Right
Cyrano was built specifically for the healthcare space. That means:
- Videos stay on your site with your branding
- Patients get a seamless, ad-free viewing experience
- Every video is SEO-optimized to drive more traffic
- Privacy-first infrastructure means no risk of third-party tracking
Conclusion:
YouTube isn’t made for healthcare – but Cyrano is. If you’re serious about owning your content, protecting your patients, and driving real results, it’s time to switch.
