Promote Local Care. Connect With Your Community.
Cyrano helps GPHA hospitals use video to showcase services, recruit staff, and educate patients, with planning, filming, and editing support that makes it manageable for your team.
GPHA Momentum So Far
Cyrano Video + GPHA Webinar
Leveraged These Across Departments
A Network of Your Peers
Medical Center
Memorial Hospital
Hospital
Leveraged These Across Departments:
Provider Bios / Physician Marketing
Service Line Promotion
Community Awareness / Education
CHNA
Facility Tours
Leadership Updates
Observance / Awareness
Staff Spotlights
Social Clips
Recruitment
Real Experiences from GPHA Hospitals
Featuring:
- Megan Condra, Community Medical Center, Director of Marketing & Community Relations
- Cari Lambrecht, Director of Marketing and Communications, Highpoint Health with Ascension Saint Thomas
Featuring:
- Christa Harrison, Marketing Coordinator, Twin County Regional Healthcare
See What GPHA Hospitals Are Creating
Provider Introduction
Edwards County Memorial Hospital
Community Awareness
Edwards County Memorial Hospital
Staff Spotlight
Smith County Memorial Hospital
Recruitment
Smith County Memorial Hospital
Video Bio
Minneola Healthcare
Service Line
Minneola Healthcare
What’s Your Why?
Minneola Healthcare
How We Create Video Content
A Cyrano Video Mold is a custom-built video template that makes it easy to create consistent, on-brand content — efficiently and at scale.
Each mold is co-designed with your team to meet your brand, legal, and compliance standards from the start. It guides what the talent should say on camera, while still leaving room for their personality and specialty to shine through.
Because the format is pre-approved, the only thing that needs review is the recorded content — which means faster production, easier approvals, and high-quality videos every time.
HOW CYRANO WORKS
A Simple, Repeatable Process
Step 1
You Record
Use the Cyrano Studio Kit – complete with iPhone, lighting, microphones, and stands – to turn any room into a recording space.
No production experience required.
Step 2
We Edit
Upload your footage. Cyrano handles editing, formatting, and brand alignment, including GPHA guidelines.
Our typical turnaround time for a first draft is 24-48 hours.
Step 3
You Publish
Once you approve the content, you’ll receive ready-to-use videos for your website, social media, recruiting efforts, and internal initiatives.
The On-Site Advantage
6–7 Months Of Video Content
Build the Foundation for Consistent Video
Your partnership begins with an on-site implementation visit.
During this visit, Cyrano:
- Captures hospital-wide b-roll
- Records up to 15–20 provider and leadership interviews
- Builds a customized content library for your facility
- Provides hands-on training to set your team up for continued success
Dedicated Account Manager
Cyrano isn’t just a platform. You’re Never On Your Own.
Every GPHA hospital works with a dedicated Cyrano account manager who:
- Understands GPHA brand standards and compliance expectations
- Knows system-wide initiatives and guidelines
- Helps prioritize service lines and campaigns
- Provides ongoing support and strategic direction
We operate as an extension of your marketing team, focused on helping you create consistent, meaningful video without added stress.
Common Questions From GPHA Hospitals
Partnership & Enrollment
Is this mandatory for GPHA hospitals?
No. Hospitals opt in individually by signing an addendum under the GPHA MSA.
What’s the first step to enroll?
Sign the addendum and schedule a short kickoff call. Cyrano will then coordinate next steps, including the on-site implementation visit (when applicable).
How long does it take to get up and running?
Most hospitals can begin quickly. After the addendum is signed, Cyrano schedules onboarding and sets a plan to capture initial content and deliver early videos as fast as possible.
Who at the hospital should be involved?
Typically:
- Marketing / Communications (primary)
- Service line leaders (as needed)
- HR / Recruitment (optional)
- Patient experience / operations teams (optional)
Cyrano helps you determine the right stakeholders based on your goals.
On-Site Implementation
What happens during the on-site implementation visit?
Your partnership typically begins with an on-site implementation visit. Cyrano uses this time to:
- Capture hospital b-roll
- Record up to 15–20 interviews (providers, leaders, staff)
- Build a content library tailored to your facility
- Provide hands-on training so your team feels confident continuing after the visit
Why is the on-site visit important?
Hospitals that consistently show up with video (web + social + recruiting + internal use) stand out.
The on-site visit builds the foundation that makes consistent video creation realistic and sustainable.
Do we need to “prepare” anything before the on-site visit?
Cyrano will guide you. Common prep includes:
- Identifying 2–3 priority use cases (provider bios, service lines, community awareness, etc.)
- Choosing interview participants
- Coordinating logistics (locations, schedules, permissions)
Cyrano provides clear prep guidance to keep this simple.
What kind of content is captured on-site?
Common content includes:
- Provider and leadership interviews
- Service line b-roll (as appropriate)\
- Facility b-roll (exterior, lobby, clinical spaces as approved)
- Community-facing footage to support awareness and trust-building
Will we leave the on-site visit with content ready to go?
Yes, the goal is to leave with content already in motion. Footage is captured, next deliverables are prioritized, and your team understands the process moving forward.
Studio Kit & Recording
What equipment do we receive?
Hospitals can receive a Cyrano Studio Kit that includes:
- iPhone
- Microphones
- Lighting
- Stands
It turns a typical office or room into a reliable recording space.
Do we need video experience to record?
Hospitals that consistently show up with video (web + social + recruiting + internal use) stand out.
The on-site visit builds the foundation that makes consistent video creation realistic and sustainable.
Can we record on the go?
Yes. The kit supports both in-room recording and more flexible, on-the-go capture as needed.
What if we already have our own equipment?
That’s fine. Cyrano can work with what you already have and help you optimize your setup.
Will we leave the on-site visit with content ready to go?
Yes, the goal is to leave with content already in motion. Footage is captured, next deliverables are prioritized, and your team understands the process moving forward.
How Cyrano Works (Capture → Edit → Deliver)
How does the process work after we record?
The workflow is simple:
- Your team records content
- You upload it to your Cyrano instance
Cyrano edits, formats, and delivers final videos ready to publish
Who handles editing and post-production?
Cyrano does. We handle:
- Editing
- Formatting (web + social-friendly versions)
- Refinements based on your direction
- Final delivery
You don’t need to manage editing software or post-production internally.
How do we send footage to Cyrano?
Often, one recording session can generate multiple assets (for example: a full-length video + short clips). Deliverables depend on your goals and requests.
How many deliverables can we get from one recording?
Often, one recording session can generate multiple assets (for example: a full-length video + short clips). Deliverables depend on your goals and requests.
Support & Dedicated Account Manager
Will we have someone to help us ongoing?
Yes. Every GPHA hospital works with a dedicated Cyrano account manager.
What does the account manager do?
Your account manager:
- Understands Lifepoint brand guidelines and compliance expectations
- Helps prioritize use cases and content plans
- Keeps timelines moving
- Provides support and strategic guidance
Helps make the process consistent and easy
What if we need help quickly?
If questions come up, your team has direct support. The intent is that you’re never stuck figuring things out alone.
How is this different from software vendors?
Software tools often provide a platform and leave execution to you. Cyrano provides structure, guidance, and post-production support — so your team isn’t left to do everything alone.
How is this different from a video production agency?
Agencies often focus on one-off campaigns. Cyrano is built for ongoing, repeatable healthcare storytelling — with a process that supports consistent output over time.
Ready to Get Started?
GPHA hospitals are already creating videos that highlight local services, introduce providers, and strengthen community trust.