The Compliance Headache
Marketers want to tell compelling stories. Legal wants to mitigate risk. And IT just wants everything to be secure. In healthcare, these departments often clash – especially when video is involved.
Most third-party video tools weren’t built with HIPAA, ADA, or data privacy in mind. That leaves marketers stuck: either use a boring, underperforming solution… or push forward and hope for the best.
Why It’s Usually a Tradeoff
YouTube is engaging, but risky. Enterprise platforms are compliant, but dry. Most healthcare organizations are forced to choose one or the other.
Cyrano Changes the Equation
Cyrano was built specifically for healthcare. That means:
- HIPAA-Conscious Hosting: No PHI tracking. No third-party data collection.
- ADA-Accessible Players: Screen-reader compatible, captions, and keyboard navigation.
- Custom Engagement Tools: Custom layouts, embedded CTAs, and smart video pages that boost watch time.
Real-World Example
A large regional health system needed to launch a new provider directory with embedded video bios. The legal team needed HIPAA assurance. The marketing team wanted videos that looked and performed well. With Cyrano, they got both:
- 97% video completion rate
- 28% increase in appointment requests
- Full greenlight from compliance
You Shouldn’t Have to Choose Between Safety and Strategy
With Cyrano, every video supports your marketing goals and passes your legal review. It’s not a compromise – it’s the solution you’ve been waiting for.
