Create More Video. With Less Work.

We help Lifepoint hospitals tell their story, promote local care, and publish high-quality video faster than ever, without adding to your workload.

Lifepoint Momentum So Far

Leveraged These Across Departments

Videos Created in the Last Year
0 +

Across websites and social channels.

Leveraged These Across Departments:

Provider Bios / Physician Marketing

Service Line Promotion

Community Awareness / Education

CHNA

Facility Tours

Leadership Updates

Observance / Awareness

Staff Spotlights

Social Clips

Recruitment

A Network of Your Peers

Ottumwa Regional Health Center

Willamette Valley Medical Center

Community Medical Center

Twin County Regional Healthcare

STRHS Lawrenceburg

STRHS Pulaski

Lake Cumberland Regional Hospital

Bluegrass Community Hospital

Bourbon Community Hospital

Georgetown Community Hospital

Clark Regional Medical Center

Highpoint Health – Riverview with Ascension Saint Thomas

Highpoint Health – Sumner Station with Ascension Saint Thomas

Highpoint Health – Trousdale with Ascension Saint Thomas

The On-Site Advantage

6–7 Months

Of Video Content

A single Cyrano Video on-site visit captures interviews and b-roll that fuel months of storytelling.

Real Experiences from Lifepoint Hospitals

Featuring: 

  • Megan Condra, Community Medical Center, Director of Marketing & Community Relations
  • Cari Lambrecht, Director of Marketing and Communications, Highpoint Health with Ascension Saint Thomas

Featuring: 

  • Christa Harrison, Marketing Coordinator, Twin County Regional Healthcare

See What Lifepoint Hospitals Are Creating

Willamette Valley Medical Center

Georgetown Community Hospital

Highpoint Health – Sumner Station with Ascension Saint Thomas

Community Medical Center

Community Medical Center

Twin County Regional Healthcare

Clark Regional Medical Center

Bourbon Community Hospital

How We Create Video Content

A Cyrano Video Mold is a custom-built video template that makes it easy to create consistent, on-brand  content — efficiently and at scale.

Each mold is co-designed with your team to meet your brand, legal, and compliance standards from the start. It guides what the talent should say on camera, while still leaving room for their personality and specialty to shine through.

Because the format is pre-approved, the only thing that needs review is the recorded content — which means faster production, easier approvals, and high-quality videos every time.

Lifepoint Momentum So Far

Leveraged These Across Departments

Videos Created in the Last Year
0 +

Across websites and social channels.

Leveraged These Across Departments:

Provider Bios / Physician Marketing

Service Line Promotion

Community Awareness / Education

CHNA

Facility Tours

Leadership Updates

Observance / Awareness

Staff Spotlights

Social Clips

Recruitment

A Network of Your Peers

Ottumwa Regional Health Center

Willamette Valley Medical Center

Community Medical Center

Twin County Regional Healthcare

STRHS Lawrenceburg

STRHS Pulaski

Lake Cumberland Regional Hospital

Bluegrass Community Hospital

Bourbon Community Hospital

Georgetown Community Hospital

Clark Regional Medical Center

Highpoint Health – Riverview with Ascension Saint Thomas

Highpoint Health – Sumner Station with Ascension Saint Thomas

Highpoint Health – Trousdale with Ascension Saint Thomas

The On-Site Advantage

6–7 Months

Of Video Content

A single Cyrano Video on-site visit captures interviews and b-roll that fuel months of storytelling.

Real Experiences from Lifepoint Hospitals

Featuring: 

  • Megan Condra, Community Medical Center, Director of Marketing & Community Relations
  • Cari Lambrecht, Director of Marketing and Communications, Highpoint Health with Ascension Saint Thomas

Featuring: 

  • Christa Harrison, Marketing Coordinator, Twin County Regional Healthcare

See What Lifepoint Hospitals Are Creating

Willamette Valley Medical Center

Georgetown Community Hospital

Highpoint Health – Sumner Station with Ascension Saint Thomas

Community Medical Center

Community Medical Center

Twin County Regional Healthcare

Clark Regional Medical Center

Bourbon Community Hospital

How We Create Video Content

A Cyrano Video Mold is a custom-built video template that makes it easy to create consistent, on-brand  content — efficiently and at scale.

Each mold is co-designed with your team to meet your brand, legal, and compliance standards from the start. It guides what the talent should say on camera, while still leaving room for their personality and specialty to shine through.

Because the format is pre-approved, the only thing that needs review is the recorded content — which means faster production, easier approvals, and high-quality videos every time.

HOW CYRANO WORKS

A Simple, Repeatable Process

Step 1

You Record

Use the Cyrano Studio Kit – complete with iPhone, lighting, microphones, and stands – to turn any room into a recording space.

No production experience required.

Step 2

We Edit

Upload your footage. Cyrano handles editing, formatting, and brand alignment, including Lifepoint guidelines.

Our typical turnaround time for a first draft is 24-48 hours.

Step 3

You Publish

Once you approve the content, you’ll receive ready-to-use videos for your website, social media, recruiting efforts, and internal initiatives.

On-Site Implementation

Build the Foundation for Consistent Video

Your partnership begins with an on-site implementation visit.

During this visit, Cyrano:

  • Captures hospital-wide b-roll
  • Records up to 15–20 provider and leadership interviews
  • Builds a customized content library for your facility
  • Provides hands-on training to set your team up for continued success

Dedicated Account Manager

Cyrano isn’t just a platform. You’re Never On Your Own.

Every Lifepoint hospital works with a dedicated Cyrano account manager who:

  • Understands Lifepoint brand standards and compliance expectations
  • Knows system-wide initiatives and guidelines
  • Helps prioritize service lines and campaigns
  • Provides ongoing support and strategic direction

We operate as an extension of your marketing team, focused on helping you create consistent, meaningful video without added stress.

Common Questions From Lifepoint Hospitals

Partnership & Enrollment

Is this mandatory for Lifepoint hospitals?

No. Hospitals opt in individually by signing an addendum under the Lifepoint MSA.

 

Sign the addendum and schedule a short kickoff call. Cyrano will then coordinate next steps, including the on-site implementation visit (when applicable).

Most hospitals can begin quickly. After the addendum is signed, Cyrano schedules onboarding and sets a plan to capture initial content and deliver early videos as fast as possible.

Typically:

  • Marketing / Communications (primary)
  • Service line leaders (as needed)
  • HR / Recruitment (optional)
  • Patient experience / operations teams (optional)

Cyrano helps you determine the right stakeholders based on your goals.

On-Site Implementation

What happens during the on-site implementation visit?

Your partnership typically begins with an on-site implementation visit. Cyrano uses this time to:

  • Capture hospital b-roll
  • Record up to 15–20 interviews (providers, leaders, staff)
  • Build a content library tailored to your facility
  • Provide hands-on training so your team feels confident continuing after the visit

Hospitals that consistently show up with video (web + social + recruiting + internal use) stand out.
 The on-site visit builds the foundation that makes consistent video creation realistic and sustainable.

Cyrano will guide you. Common prep includes:

  • Identifying 2–3 priority use cases (provider bios, service lines, community awareness, etc.)
  • Choosing interview participants
  • Coordinating logistics (locations, schedules, permissions)

Cyrano provides clear prep guidance to keep this simple.

Common content includes:

  • Provider and leadership interviews
  • Service line b-roll (as appropriate)\
  • Facility b-roll (exterior, lobby, clinical spaces as approved)
  • Community-facing footage to support awareness and trust-building

Yes, the goal is to leave with content already in motion. Footage is captured, next deliverables are prioritized, and your team understands the process moving forward.

Studio Kit & Recording

What equipment do we receive?

Hospitals can receive a Cyrano Studio Kit that includes:

  • iPhone
  • Microphones
  • Lighting
  • Stands

It turns a typical office or room into a reliable recording space.

Hospitals that consistently show up with video (web + social + recruiting + internal use) stand out.
 The on-site visit builds the foundation that makes consistent video creation realistic and sustainable.

Yes. The kit supports both in-room recording and more flexible, on-the-go capture as needed.

That’s fine. Cyrano can work with what you already have and help you optimize your setup.

Yes, the goal is to leave with content already in motion. Footage is captured, next deliverables are prioritized, and your team understands the process moving forward.

How Cyrano Works (Capture → Edit → Deliver)

How does the process work after we record?

The workflow is simple:

  1. Your team records content

  2. You upload it to your Cyrano instance

Cyrano edits, formats, and delivers final videos ready to publish

Cyrano does. We handle:

  • Editing
  • Formatting (web + social-friendly versions)
  • Refinements based on your direction
  • Final delivery

You don’t need to manage editing software or post-production internally.

Often, one recording session can generate multiple assets (for example: a full-length video + short clips). Deliverables depend on your goals and requests.

Often, one recording session can generate multiple assets (for example: a full-length video + short clips). Deliverables depend on your goals and requests.

Support & Dedicated Account Manager

Will we have someone to help us ongoing?

Yes. Every Lifepoint hospital works with a dedicated Cyrano account manager.

Your account manager:

  • Understands Lifepoint brand guidelines and compliance expectations
  • Helps prioritize use cases and content plans
  • Keeps timelines moving
  • Provides support and strategic guidance

Helps make the process consistent and easy

If questions come up, your team has direct support. The intent is that you’re never stuck figuring things out alone.

Software tools often provide a platform and leave execution to you. Cyrano provides structure, guidance, and post-production support — so your team isn’t left to do everything alone.

Agencies often focus on one-off campaigns. Cyrano is built for ongoing, repeatable healthcare storytelling — with a process that supports consistent output over time.

Ready to Get Started?

Lifepoint hospitals are already creating videos that highlight local services, introduce providers, and strengthen community trust.

Sign Up for Cyrano Video Discovery Call Today

Hold on a Minute!

Transform Your Healthcare Communication with Cyrano Video

Before you leave, take a moment to see how our tailored video solution can revolutionize your healthcare engagement.

Cyrano Video Vision

Cyrano Video Vision

Hold on a Minute!

Transform Your Healthcare Communication with Cyrano Video

Before you leave, take a moment to see how our tailored video solution can revolutionize your healthcare engagement.