In the healthcare industry, efficient communication and patient education are critical to optimizing workflows, reducing operational costs, and enhancing patient experiences. Video has the potential to solve these challenges by providing consistent, engaging, and informative resources for patients.
However, traditional video production methods require significant time and financial investment. Producing a two-minute video for each physician could cost approximately $3,000 with a standard videographer.
This approach is not scalable for healthcare organizations that require video content for pre- and post-operative instructions, examination procedures, and patient consultations.
To fully leverage video as a tool for efficiency and engagement, healthcare organizations need a cost-effective solution that enhances efficiency while ensuring physicians spend more time with patients rather than on repetitive consultations.
Solution: Cyrano Video
Cyrano Video enables healthcare organizations to produce high-quality physician videos at scale. Each physician receives three professionally produced two-minute videos for the same cost ($3,000) as a single video with a traditional videographer.
This approach drastically reduces expenses and minimizes the time physicians spend repeating information, enhancing both efficiency and patient engagement.
How It Works
- Efficient Filming Process:
- Each physician receives a playlist of three videos.
- Pre- and Post-Operative Instructions
- Examination Procedures
- Patient Consultations
- It takes 30 minutes to film all three videos.
- A single filming day (8 hours) accommodates 16 providers.
- Each physician receives a playlist of three videos.
- Cost-Effective Production:
- Traditional videographers charge $3,000 per two-minute video.
- Cyrano Video produces three videos per physician for the same cost.
- This results in 67% cost savings compared to traditional production methods.
- Physician Time Savings:
- Every two-minute video saves the physician one minute per patient.
- With three videos per physician, a total of three minutes per patient is saved.
- Physicians see an average of 30 patients per day, leading to 90 minutes saved daily.
Key Results & ROI Impact
- Increased Patient Throughput:
- The 90 minutes saved per day allows physicians to see six additional patients daily.
- With each patient generating $150 per visit, this results in $900 in additional daily revenue per physician.
- This equates to $4,500 per week and $207,000 in additional annual revenue per physician.
- Scalability:
- For 100 Physicians: $20.7 million in additional annual revenue.
- For 250 Physicians: $51.75 million in additional annual revenue.
- For 500 Physicians: $103.5 million in additional annual revenue.
By integrating Cyrano Video, healthcare organizations can enhance efficiency, reduce costs, and improve physician-patient interactions.
The ability to scale high-quality video content ensures consistent, engaging, and informative resources for patients while driving substantial financial returns.
