One-off videos don’t scale. Horizon Health, which is a part of UHS, learned this firsthand. Occasional clips gave them a digital presence, but they didn’t create lasting impact. By adopting a repeatable video strategy with Cyrano, Horizon transformed its marketing, producing consistent content month after month and driving measurable results.
The Challenge:
Like many health system-affiliated hospitals, Horizon relied on static campaigns and one-off videos. Engagement was low, requests went unfulfilled, and the content that did get produced lacked staying power.The Shift to Strategy:
In January 2025, Horizon partnered with Cyrano Video. Together, they built a repeatable system that made video a true centerpiece of their strategy.Here’s what made it work:- Planning content month by month: Clear calendars gave every department visibility into what was coming.
- Getting people comfortable on camera: Cyrano’s guided prompts and tools lowered barriers for staff and physicians.
- Streamlining production: With Cyrano’s platform, video requests didn’t overwhelm internal teams.
- Repurposing every video: A single recording could fuel website content, social snippets, email campaigns, and leadership updates.
The Results:
Within seven months, Horizon:- Produced 50+ videos.
- Increased website traffic by 127%.
- Boosted impressions by 124%.
- Grew calls-to-action and form submissions by 225%.
- Ranked for nearly 3,600 keywords, generating 500,000+ impressions with zero paid ads.
- Saved $110,000+ in production costs compared to traditional video.
The Takeaway for Health Systems:
Horizon Health’s success shows how even a single facility can transform outcomes by making video a repeatable, strategic centerpiece. And they’re not alone – other health systems across the country are scaling video this way right now.The lesson is clear:- Plan monthly.
- Make video easy for staff and providers.
- Repurpose content across every channel.
- Use the right platform to scale without straining your team.
