Why Video SEO Matters More Than Ever
Video has become an essential part of healthcare marketing. Whether it’s a provider bio, patient testimonial, or service explainer, video helps hospitals and health systems build trust, connect emotionally, and explain complex topics clearly. But if no one can find your videos, they can’t do their job. That’s where video SEO (Search Engine Optimization) comes in.
Video SEO ensures your videos help your website get discovered on Google and other search engines. For healthcare organizations, this means when a prospective patient searches for a doctor or a service line, your content has a much higher chance of showing up.
The Common Mistake: Relying on YouTube
Most health systems default to YouTube because it’s free and familiar. But here’s the catch: YouTube’s SEO benefits go to YouTube – not to your hospital’s website.
When you embed a YouTube video on your doctor’s bio page, Google indexes the YouTube link, not your own URL. That means:
- Traffic is going to YouTube, not your site
- Suggested videos can show competitors or unrelated content
- You lose control over branding, user experience, and performance data
What Healthcare Teams Should Do Instead
To truly harness the power of video SEO:
- Host videos on a healthcare-focused platform that gives you ownership and control. For more control, create a watch page, which is a page specifically dedicated to the video.
- Add structured metadata (like schema markup) so search engines understand your video content.
- Use SEO-optimized titles and descriptions that match what your patients are searching for.
- Embed video strategically – on provider bios, service pages, and FAQs where search intent is highest.
How Cyrano Optimizes Video SEO
Cyrano is designed to help healthcare websites rank higher:
- SEO-friendly embeds that send signals to Google and improve discoverability
- Video schema automatically included
- Indexable video content tied directly to your website – not a third-party platform
The Result: Better visibility, more traffic, and higher conversion rates – because your videos are working harder for you.
