Engaging an audience in the behavioral healthcare space is no small task—limited resources, tight budgets, and the challenge of building trust make it even harder. Yet, in a landscape where connection is key, two behavioral health facilities—University Behavioral Health of Denton and Glen Oaks Hospital—have discovered a game-changing solution. With Cyrano Video, they have not only amplified their reach but have also strengthened engagement with their communities through powerful, compliant, and cost-effective video storytelling.
The Numbers Speak for Themselves
A deep dive into social media engagement at both facilities shows just how effective Cyrano Video content has been in capturing audience attention and interaction.
University Behavioral Health of Denton (UBHD)
A year-long analysis of UBHD’s Facebook content revealed staggering increases in engagement after implementing Cyrano Video:
- Reactions per post: Increased by 750%
- Shares per post: Increased by 1,050%
- Overall engagement: Cyrano video content outperformed static photos and non-Cyrano Video content by a wide margin.
Glen Oaks Hospital
Similarly, a 330-day review at Glen Oaks Hospital showed remarkable improvements in audience engagement:
- Reactions per post: Increased by 250%
- Comments per post: Increased by 600%
- Shares per post: Increased by 75%
- Statistical significance: ANOVA tests confirmed that Cyrano Video content significantly outperformed other types of content.
The Power of Storytelling Through Cyrano Video
As Noelle Carmen, Director of Business Development for both facilities, puts it:
“Thanks to Cyrano Video, we’re not just sharing content; we’re sharing stories that resonate deeply with our audience, reinforcing our commitment to compassionate mental healthcare.”
Storytelling is a crucial component in behavioral health communications. Patients, families, and community members connect with authentic narratives that highlight the facility’s mission, success stories, and the impactful work of caregivers. Cyrano Video enables these facilities to share such stories with professional-quality video content at a fraction of traditional production costs.
Why Cyrano Video is the Perfect Fit
Behavioral health facilities like UBHD and Glen Oaks Hospital typically operate with small marketing and business development budgets. High-quality video production has often been out of reach due to cost constraints. Cyrano Video changes the game by offering:
- Affordability: The ability to create all necessary video content within a budget never before seen in the industry.
- Compliance & Consistency: Ensuring all video content adheres to strict system design and compliance regulations while maintaining brand consistency.
- Scalability: A tool that allows facilities to produce engaging, high-performing videos on a continuous basis without the need for expensive production teams.
The Future of Behavioral Health Marketing
The results from UBHD and Glen Oaks Hospital prove that video content isn’t just a nice-to-have—it’s an essential tool for engaging audiences and advancing the mission of behavioral healthcare. With Cyrano Video, facilities can maximize their reach, tell compelling stories, and do so within their budget constraints.
For behavioral health providers looking to elevate their marketing strategies, Cyrano Video is not just a solution—it’s a revolution in storytelling and audience engagement.
